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FIRST STEP
EMBRACING RESETTLED REFUGEES IN THE UK (IKEA)

Submitted to D&AD New Blood (Monotype brief) which centred around celebrating community in a non-traditional way. First Step celebrates the new communities formed when refugees are actively welcomed and settled within the UK.

The styling references traditional flat-pack furniture, symbolising new beginnings and transforming a house into a home. Much like flat-pack furniture, step by step, we can build more robust and welcoming communities.

D&AD New Blood
THE UNIVERSITY  OF DUNDEE

BRANDING 

CONCEPTUAL

PRODUCT DESIGN


VIDEO

CHANGE MAKING 


 

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© 2022 Zara Elmi. All rights reserved.

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